Viladecans, with 65,000 inhabitants, is strategically located in one of the most industrialized areas in Catalonia, close to Barcelona’s port and airport. The municipal center for The Economic Development, Can Calderón, have an effective offer of training programs, guidance and support to unemployed people, companies and entrepreneurs. One of the strategic goals of the city is to attract new type of businesses to balance the existing industrial sector.
Attracting Start-ups to a location that is not know among entrepreneurs is a great challenge and Can Calderon staff already deal with high workload. In addition entrepreneurs must face important levels of uncertainty, loneliness and some lack of self-management and professional skills.
Tseotse proposed to adapt together with Can Calderón staff of our comprehensive program of Start-Ups acceleration , The Business Lab program, looking for projects that both meet city’s strategic objectives and fulfil entrepreneurs’ needs. Joining forces created a program to support 6 projects during six months that included training, coaching and mentoring totally focused to action and MVP to better understand market needs and business opportunities. For that reason Tseotse offered its business structure to help entrepreneurs dealing with early customers and providers. To enhance synergies and cooperation Can Calderon offered a co-working space that had become a reference hub for entrepreneurs in the area.
Project date: 1st edition 2014; 2nd edition 2015